H&M Melbourne GPO

H&M Melbourne GPO

H&M’s first Australian store transformed Melbourne’s historic GPO into a flagship retail destination, combining contemporary displays with grand arched galleries and a light-filled central atrium.

Retail . Melbourne’s GPO, 350 Bourke Street, Melbourne, Victoria 3000, Australia. . 2014 — H&M store conversion and opening.

Project Overview

Share the story behind this project. Describe the vision, the challenges, and the beautiful results that make this space unique.

Opened on 5 April 2014, the approximately 5,000 m² flagship occupies three levels of Melbourne’s former General Post Office. The store introduced fashion, accessories and homewares within the heritage building.

Its central architectural feature is a three-storey glazed atrium with a ceiling approximately 18 metres high. Carefully integrated LED lighting illuminates the retail space and highlights the ceiling and architectural details.